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免费短剧出海竞品日报 2026-08-20

免费短剧出海竞品日报 2026-08-20

免费短剧日报 – 2026-08-20

追踪 47 款免费/IAA 产品 × 40 地区 × iOS免费 + GP免费 | v2 复合分排名(Chart 42% + Scale 38% + Quality 15% + 置信 5%)| 展示 42 款(5 款双榜零上榜且无规模基线,已隐藏)

⚠️ 以下产品「双榜零上榜 + 无规模基线」,未进入「全球综合排名」(仍列于下方 iOS/GP 双榜表格,数据持续采集):Reelife、VividDrama、DramaCash、DramaBits、Halo Reels —— 当期 40 地区双榜均未进前 300(或 iOS 无验证 ID),包名已核对。

🏆 全球综合排名

v2 复合分 = 0.44·Chart + 0.36·Scale + 0.15·Quality + 0.05·Confidence(四段均归一 0–100,Chart 权重 0.42→0.44 小幅提高,强化“当前推广/在榜”话语权)。Chart 榜单存在度用 TAU=12 指数衰减(斩小国铺广度),并按实际上榜国数深度归一 × 覆盖地板 K=13(专注少数强国不拖低、单国产品不虚高);Scale 规模 = 累计安装 45% + 近30天新增 25% + 收入估算 20% + 评论规模 10%(固定锚点归一,非当日最大值,新巨头不会压低全体;无基线产品用 GP installs 桶+榜单强度兜底,不归零);Quality 口碑 = 双平台贝叶斯评分按评价数加权(少量高分评价不再虚抬);Confidence = 数据可信度(基线/双平台元数据/收入估算/时效);退潮惩罚:当 Chart<3(当前几乎不在任何榜,对应老产品投放减少/退出),综合分 ×0.85,避免退出榜单的老产品靠历史规模/口碑排在正在主推的新品前面。榜单权重 iOS免费 57.1% + GP免费 42.9%。

排名 产品 综合分 Chart Scale Quality Conf 覆盖地区 免费领先 公司
1 Freereels 57.0 12.7 92.6 86.9 100 27地区 3地区 昆仑万维/SKYWORK
2 Pinedrama 56.9 37.5 72.3 63.9 95 7地区 3地区 字节跳动/TikTok
3 KukuTV 44.2 6.6 80.2 51.0 95 6地区 0地区 Mebigo Labs(印度)
4 Melolo 38.6 15.2 58.8 50.0 65 11地区 2地区 字节跳动/POLIGON PTE. LTD.
5 HotMiniDrama 36.3 8.3 48.8 73.7 80 39地区 15地区 微光聚梦(前台Tasawq/埃及壳)
6 FreeDrama 33.2 7.3 39.2‡ 82.5 70 22地区 7地区 Mebigo Labs(印度)
7 QuickTV 32.6 9.4 57.3 25.6 80 8地区 1地区 印度(mohalla)
8 Rigi TV 31.8 2.6 51.7 90.8 80 6地区 0地区 Rigi/Azalp(印度)
9 MicroDrama 31.4 0.0 55.0 83.0 95 0地区 0地区 成都微光(聚梦)
10 StoryTV 30.7 2.6 64.5‡ 60.0 55 1地区 1地区 Greenhorn Wellness(印度)
11 RapidTV 30.2 0.0 61.8 62.2 80 15地区 0地区 成都微光聚梦(MicroDrama 同团队,关联 TestBird/中云天下)
12 DotDrama 30.0 0.7 52.4 80.7 80 20地区 0地区 成都蜀地灵创
13 Coin Drama 28.8 12.0 17.1 88.9 80 23地区 6地区 Tera Link(印尼)
14 WowTV 25.8 0.0 40.4 79.1 80 0地区 0地区 Mebigo Labs(印度)
15 DashReels 25.4 1.0 41.1 65.7 95 4地区 0地区 Dashverse(印度)
16 MeloShort 24.4 0.1 37.3 75.1 80 11地区 0地区 南京网眼(WebEye)/ HALOFUN 壳
17 Sua Novela 24.2 1.9 29.6 87.0 80 1地区 0地区 AOLIGEL TECH(葡语)
18 LuckyDramas 23.9 2.4 39.3 59.8 80 4地区 0地区 AID Japan(日本)
19 LuckyDrama 23.4 1.3 39.8 57.8 80 18地区 2地区 Sugar_Studio
20 Drama TV 22.4 0.1 29.5 77.5 80 24地区 0地区 NAM SON(越南)
21 Crazy Popcorn 21.9 1.0 29.9 70.3 80 12地区 0地区 PIXEL VERTEX(新加坡)
22 ClipFlix 21.5 0.0 28.6 73.7 80 0地区 0地区 厦门鲲鹏飞象(中国)
23 MigoReels 21.0 1.6 30.7 60.0 80 4地区 0地区 Intelligence Stream(中国)
24 Reelies 20.2 0.0 15.8 93.7 80 1地区 0地区 Reelies Platform
25 YouDrama 19.0 0.1 16.3 77.6 95 6地区 0地区 南京道成网络科技(DAOWEI)
26 AmorShort 16.7 0.2 31.2 24.2 95 6地区 0地区 American Zhihe(智合系)
27 StoryMax 16.7 1.0 26.9‡ 50.0 40 1地区 0地区 Greenhorn Wellness(印度)
28 SnapDramas 16.7 0.0 18.6 60.0 80 4地区 0地区 Fortune-Star
29 ClipSeries 16.5 0.2 17.2 61.3 80 7地区 0地区 Ktk Techs
30 CashDrama 15.7 0.0 21.6 50.0 65 0地区 0地区 Guicheng Limited
31 ReelDrama 15.0 0.4 15.4 53.1 80 26地区 0地区 STUDY SQUARE
32 Stream Drama 14.0 0.2 13.3 50.9 80 4地区 0地区 NguyenMan(越南)
33 Drama Dock 13.4 0.6 16.4 37.4 80 8地区 0地区 YUGU GAMES
34 DramaStory 13.1 0.0 8.6 55.7 80 1地区 0地区 Eonix Stories Private Limited(印度)
35 ShortTV 12.7 1.6 14.3 33.8 80 10地区 0地区 bz193 studio
36 NanoDrama 11.9 0.0 27.7 0.0 80 0地区 0地区 GZaideshen(中国)
37 Box Movie 11.6 0.2 13.3 31.6 80 8地区 0地区 Javen Team
38 ReelRush 11.4 0.0 7.5 50.0 65 2地区 0地区 Tal 2015(中国台湾)
39 YouShort 11.4 0.0 7.5 50.0 65 0地区 0地区 TORI Smith
40 PocoDrama 11.1 0.0 14.0 26.5 80 0地区 0地区 Ra Creative
41 MaxReels 10.1 0.0 5.8‡ 46.7 55 1地区 0地区 H2 Gaming(游戏厂商出海短剧)
42 OneDrama 9.0 0.0 17.7‡ 9.9 55 8地区 0地区 南京道成网络科技(DAOWEI)

标记:‡ = Scale 无基线,用 GP installs 桶+榜单强度兜底(置信下调);Conf = 数据可信度(0–100),综合基线/双平台元数据/收入估算/时效。Quality 无实时评分取中性 50。收入估算为第三方粗估(⚠️),仅 Freereels 等少数产品录入。

📋 数据口径说明

榜单 数据源 分类 排名含义
📥 iOS 免费榜 iTunes RSS topfreeapplications Entertainment(娱乐) App Store 娱乐分类下载排名
🤖 GP 免费榜 google-play-scraper Entertainment(娱乐) Google Play 娱乐分类下载排名

两榜统一在 Entertainment 分类下对比,排除 ChatGPT/WhatsApp/TikTok 等全品类干扰,反映免费短剧在娱乐赛道中的真实竞争位置。免费/IAA 产品靠广告解锁剧集,不进入畅销榜,故本报告不含畅销榜。

🎯 计分口径(重点):本免费版的「全球综合分」仅由免费榜排名计算(iOS免费 57.1% + GP免费 42.9% 双榜归一)。畅销/收入榜积分不纳入计分、不作为排名依据——若未来单列畅销数据,仅作观察参考,不影响综合分。这与付费日报(畅销权重 0.65)的计分逻辑彻底分离。
🔧 v2 排名修复(v2.1):旧公式「综合分=加权榜单位置分」存在广度膨胀。v2.1 升级为四段复合分:Chart 42% + Scale 38% + Quality 15% + Confidence 5%。修复点——① Scale 固定锚点归一(非当日最大值),新巨头不压低全体;② 无基线产品用 GP installs 桶+榜单强度兜底,不再直接归零;③ Quality 改双平台贝叶斯评分按评价数加权,少量高分评价不再虚抬;④ 新增收入估算入口(⚠️第三方粗估)与数据可信度分。规模基线见 scale_baseline.json。

覆盖地区(40):App Store 收入 Top30 + 欧洲/拉美/中东/非洲/南亚补充 —— US>JP>GB>KR>DE>FR>CA>AU>TW>HK>BR>MX>IT>ES>NL>SE>TR>TH>ID>PH>MY>VN>SA>AE>ZA>CO>AR>IN>SG>NZ>PL+CZ+RO+CL+PE+EG+NG+KE+PK+UA

⚠️ 范围声明:本日报只含「广告解锁型(IAA)免费短剧」。付费/IAP 解锁型一律排除,不混入。本轮新增补入 27 款 ≥1M 高置信度免费/IAA 产品(HotMiniDrama、MeloShort、Rigi TV、LuckyDrama、ClipFlix 等),均经 Foxdata「应用内购:否」+ 商店描述 + 畅销榜交叉核验为真免费。其余已排除:DramaBox、ReelShort、MoboReels、ShortTV(HUNG LAM 越南·500K 未达阈值)、ReelAI、ShortsWave、FlickReels 等 freemium/IAP 产品。

📋 缩写对照

缩写 全称 缩写 全称 缩写 全称
FR Freereels PI Pinedrama ML Melolo
MD MicroDrama KU KukuTV DR DashReels
AM AmorShort DO DotDrama QU QuickTV
WO WowTV SV StoryTV FD FreeDrama
SM StoryMax RL Reelife VD VividDrama
CD CashDrama HM HotMiniDrama MS MeloShort
RG Rigi TV LD LuckyDrama CF ClipFlix
LS LuckyDramas MG MigoReels ND NanoDrama
CP Crazy Popcorn SN Sua Novela BX Box Movie
CS ClipSeries CN Coin Drama SP SnapDramas
DS DramaStory RR ReelRush DT Drama TV
RD ReelDrama DK Drama Dock YD YouDrama
OD OneDrama SH ShortTV PC PocoDrama
YS YouShort RE Reelies SR Stream Drama
RT RapidTV DC DramaCash MX MaxReels
DB DramaBits HA Halo Reels

📥 iOS 免费榜

地区 FR PI ML MD KU DR AM DO QU WO SV FD SM RL VD CD HM MS RG LD CF LS MG ND CP SN BX CS CN SP DS RR DT RD DK YD OD SH PC YS RE SR RT DC MX DB HA 领先
US #51 #4 – – – – – – – – – #87 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – PI
JP #64 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – FR
GB – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – FD
KR – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – CN
DE – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – LD
FR – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
CA – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – FD
AU – – – – #90 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – #84 – – – – – – – – – – – FD
TW – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
HK – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – FD
BR #47 #2 #100 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – PI
MX – #31 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – PI
IT – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – LD
ES – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
NL – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
SE – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
TR – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
TH #25 #11 #17 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – ML
ID #4 #6 #5 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – ML
PH #3 #34 #30 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – FR
MY #31 – #29 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – FR
VN – #8 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – CN
SA – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – QU
AE – – – – #72 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – CN
ZA – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – CN
CO – – #89 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
AR – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
IN – – – – #3 #41 – – – – – – – – – – – – – – – – – – – – – – – – #70 – – – – – – – – – – – – – – – – SV
SG #80 – – – #24 #95 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – #66 – – – – – – – – – – – FD
NZ – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – #65 – – – – – – – – – – – FD
PL – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
CZ – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
RO – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
CL – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
PE – – #74 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
EG – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
NG – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – FD
KE – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – CN
PK – – – – – #75 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – CN
UA – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM

🤖 Google Play 免费榜

地区 FR PI ML MD KU DR AM DO QU WO SV FD SM RL VD CD HM MS RG LD CF LS MG ND CP SN BX CS CN SP DS RR DT RD DK YD OD SH PC YS RE SR RT DC MX DB HA 领先
US #4 #1 – – – – – – – – – #28 – – – – #31 #68 – #151 – – – – – – – – – – – – – #125 – #67 #161 #107 – – – – – – – – – PI
JP #7 – – – – – – #131 – – – – – – – – #48 #84 – #199 – – – – – – – – – – – #62 – – #171 #47 #132 – – – – – #162 – – – – FR
GB #65 – – – – – – – – – – #51 – – – – #73 – – #98 – – – – – – – – – – – – – #175 – – – – – – – – – – – – – FD
KR – – – – – – – #39 – – – – – – – – #33 – – – – – – – – – – – #8 #109 – – – – – #77 #65 – – – – – #110 – – – – CN
DE – – – – – – – – – – – – – – – – #36 – – #33 – – – – – – – – #138 – – – – – – – – – – – – – – – – – – LD
FR #153 – – – – – – – – – – – – – – – #20 – – #26 – – – – – – – – – – – – #134 #60 – – – – – – – – – – – – – HM
CA #57 – – – – – – – – – – #24 – – – – #31 #101 – #92 – – – – – – – – – – – – #170 #118 – – – – – – – – – – – – – FD
AU #50 – – – – – #177 – – – – #19 – – – – #57 #60 – – – – – – – – – – – #86 – – #189 #179 – – #124 – – – – – – – – – – FD
TW #100 – – – – – – #39 – – – #155 – – – – #12 – – – – – – – #20 – – #41 – – – #82 – – #21 – #166 – – – – – #75 – – – – HM
HK #38 – – – – – #44 #146 – – – #13 – – – – #47 #120 – – – – – – #30 – – #76 #105 – – – #176 #95 – – – #110 – – – – – – – – – FD
BR #11 #1 #25 – – – – #145 – – – – – – – – #22 – – – – – – – – #5 – – #19 – – – #97 – – – – – – – – – – – – – – PI
MX #20 #4 #42 – – – – #64 – – – – – – – – #11 – – – – – – – #178 – #56 – #77 – – – #113 #142 #156 – – #17 – – – #36 #175 – – – – PI
IT #187 – – – – – – #195 – – – #142 – – – – #20 – – #19 – – – – – – – – – – – – #163 #137 – – – – – – – – #200 – – – – LD
ES – – – – – – – #71 – – – – – – – – #12 – – #62 – – – – – – #115 – #159 – – – #67 #130 – – – #84 – – – #80 – – – – – HM
NL – – – – – – – – #167 – – #72 – – – – #29 – – #179 – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
SE – – – – – – – – – – – #71 – – – – #42 – – #131 – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
TR #121 – – – – – – – – – – – – – – – #21 – – – – – – – – – – – – – – – – – – – – – – – – – #99 – – – – HM
TH #4 #5 #1 – – – – #78 – – – – – – – – #15 – – – – #150 – – #157 – – #79 #8 #178 – – #36 #38 #184 – – – – – – – #102 – – – – ML
ID #3 #2 #1 – – – – #44 – – – #20 – – – – #24 – #49 – – – – – – – – #64 #7 – – – #63 #21 – – – #178 – – – – #71 – #118 – – ML
PH #2 #26 #4 – – – #155 #99 – – – #15 – – – – #19 #89 – – – – #199 – #175 – #136 #101 #131 – – – #86 #94 – – – – – – – – – – – – – FR
MY #3 – #4 – – – #127 #30 #55 – – #44 – – – – #14 – – – – – – – #99 – – #84 #35 – – – #151 #39 – – #188 – – – – – #120 – – – – FR
VN #89 #4 – – – – – – – – – – – – – – #17 – – – – #81 #20 – – – – – #2 – – – – – – – – – – – – – – – – – – CN
SA #125 – – – #39 – – #156 #1 – – #28 – – – – #3 – #145 #70 – – – – – – – – #33 – – – #108 #195 – – – – – – – – – – – – – QU
AE #80 – #103 – #17 #112 – – #2 – – #10 – – – – #12 – #58 #97 – – – – – – – – #1 – – – #98 #95 – – – #193 – – – – – – – – – CN
ZA – – – – – – – #199 – – – #26 – – – – #30 – – – – – – – – – – – #1 – – – #79 #87 – – – #186 – – – – #83 – – – – CN
CO #31 – #16 – – – – #36 – – – – – – – – #12 #199 – – – – – – #78 – – – #167 – – – #74 #81 #106 – – #14 – – – – #129 – – – – HM
AR – – #33 – – – – #60 – – – – – – – – #11 – – #186 – – #28 – #112 – #88 – #26 – – – #104 #154 #160 – – – – – – – – – – – – HM
IN #85 – – – #4 #14 – – #2 – #1 #10 #13 – – – #150 – #3 – – – – – – – – – – – #69 – – – – – – – – – #164 – – – – – – SV
SG #38 – – – #122 #92 #48 #103 #44 – – #16 – – – – #22 #111 #187 #194 – #169 – – #49 – – #77 #33 – – – #117 #72 – – #67 – – – – – – – – – – FD
NZ #24 – – – – – #179 – – – – #7 – – – – #37 #80 – #140 – – – – #186 – – – – – – – #116 #117 – – #65 #173 – – – – – – – – – FD
PL #161 – – – – – – – – – – – – – – – #22 – – #67 – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
CZ #182 – – – – – – – – – – – – – – – #70 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – HM
RO #160 – – – – – – – – – – #70 – – – – #36 – – – – – – – – – – – – – – – #123 #177 – – – #164 – – – – – – – – – HM
CL – – #30 – – – – #44 – – – – – – – – #14 #169 – – – – – – #77 – #45 – #130 – – – #102 #107 #91 – – – – – – #51 #182 – – – – HM
PE – – #27 – – – – #32 – – – – – – – – #10 – – – – – – – #130 – #41 – #60 – – – #61 #109 #134 – – – – – – #54 #114 – – – – HM
EG – – – – – – – – – – – – – – – – #4 – – #92 – – – – – – – – #6 – – – #45 #123 – – – – – – – – – – – – – HM
NG #166 – – – – – – #132 #180 – – #25 – – – – #42 #134 – – – – – – – – #128 – #50 – – – #85 #47 – – – – – – – – – – – – – FD
KE – – – – – – – – – – – #60 – – – – #22 – – – – – #16 – – – – – #1 – – – – #84 – – – – – – – – #85 – – – – CN
PK – – – – #87 #72 – – #19 – – #17 – – – – – – #26 – – #2 – – – – – – #1 #74 – – – – – – – – – – – – – – – – – CN
UA – – – – – – – – – – – – – – – – #12 – – #26 – – – – – – #145 – – – – – – – – – – – – – – – #102 – – – – HM

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出海广告投放与增长合作

本文由 Narku 出海流量玄学研究整理。我们长期跟踪 Google Ads、Meta Ads、TikTok Ads、KOL 流量、短剧出海、AI 产品和金融 App 的海外获客动态。

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引用来源:Narku 出海流量玄学研究,https://www.narku.com/