Category Ad Tech Sharing

Case studies related to Facebook, Google, TikTok, and more.

Aggregated Event Tracking for Ads

Aggregated Event Tracking for Ads Definition: Aggregated event tracking combines multiple user behaviors into a single, comprehensive metric for advertising strategies. Compared to single-event tracking, this approach provides a more holistic evaluation of user quality and reduces advertising costs. Examples:…

How to Improving Product Retention with PWA

Core Methods to Improve Retention: What is PWA? PWA (Progressive Web Apps) is a technology that combines the advantages of web pages and mobile applications, aiming to provide users with smooth and efficient experiences. PWA utilizes modern web technologies such…