Case studies related to Facebook, Google, TikTok, and more.
What is Cloaking Technology? In the advertising domain, cloaking technology is used to hide the true nature of a product, presenting one version of a page or product to users while showing a different one to reviewers or competitors. Common…
广告投放领域的Cloak斗篷，是用于将自己真…
群里面刚好有朋友问到，如何防止广告Spy去…
Why Retention Rates for Android Apps are Higher in Less Developed Regions Observation:For the same product, retention rates in the U.S. and other Tier 1 regions may around 30%, but in regions like Africa, they can reach 40-50%. This trend…
Reliable source: Meta is about to launch its own web2app solution, currently in the whitelist application phase. From the Meta backend images, it appears the solution is already developed. When setting up a campaign, you directly input the webpage download…
现象：同一个产品，在美国和T1地区的留存…
Aggregated Event Tracking for Ads Definition: Aggregated event tracking combines multiple user behaviors into a single, comprehensive metric for advertising strategies. Compared to single-event tracking, this approach provides a more holistic evaluation of user quality and reduces advertising costs. Examples:…
Core Methods to Improve Retention: What is PWA? PWA (Progressive Web Apps) is a technology that combines the advantages of web pages and mobile applications, aiming to provide users with smooth and efficient experiences. PWA utilizes modern web technologies such…
What is Web2App? Web2App is a method for promoting mobile applications (Apps) through web advertisements. Users can download the app by clicking on an ad link while browsing a webpage. Unlike direct promotion in app stores, Web2App allows for direct…
